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The Apprentice Analysed
The Lawyer Online
22 May 2008
So, it was death by tissues for unlucky Raef. You could say that the antibacterial tissues wiped the smile off Raef's face! But enough with the tissue jokes…
So on Alex's team it was the boys club against Lucinda, who was shoved off to suburbia to find a semi for filming, while the boys tried hard but failed to find their artistic side.
Lucinda wanted to sell Atishu using the 'shock value' of a homosexual couple. Alex displayed some disappointingly homophobic attitudes – he wouldn't want to buy the tissues as he'd be reminded of the "gay advert". Are the tissues the victim of sexual orientation discrimination by association?
Alex and Lee led us back to pre SDA 1975 times by focusing the advert at the "mother community" of nose wipers with loads of sexism and gender stereotyping. But the sickly ad won it for Alpha.